The American Girl Attic Girls

The American Girl Attic Girls

Monday, March 23, 2015

Strange New Trademark

I came across this new trademark by American Girl, and the title of it is kinda weird.  It sounds like something you'd find on the shelf with Zelfs and Shopkins.  Perhaps this has to do with the rebranding of the MAG line to Truly Me.  I'm not sure what Wellie-Wishers means, but it has a trademark for computer games and apps.  I hope its an app for the Innerstar U type of game!

Other separate trademarks under the same name include toys and games, entertainment, bedding, jewelry, clocks, luggage, hair accessories, books, and...wait didn't we see this same stuff under Truly Me earlier this month?  American Girl has us on our toes again! What is all this??? 

All I know is the MAG line WILL be called Truly Me because there are already printed books with this brand name.  Another possibility is this has to do with Bitty Baby and the Bitty Twins.

I guess we'll have to wait and see what all this is!

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